Bridal Designer Greta Rumsby – Business Women of SA

 In Business Women

A snapshot into the life of SA’s gorgeous bridal designer, Greta Rumsby.

If you’re an Adelaide bride-to-be shopping for your wedding dress, you’ll already know the name GretaKate. Greta’s couture gowns are nothing short of exquisite. With high-end beading, lace and silks sourced from all four corners of the globe GretaKate exudes and celebrates femininity and timeless love.

When you’re looking at exquisite wedding gowns, it’s easy to get carried away. But today we’re getting to know the down-to-earth, high-on-love, Greta Rumsby.

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Tell us what a typical day as a Bridal Designer looks like?

We’re night owls and certainly not morning people. I typically start my day by jumping in the shower and watering the garden – and my husband, Dino,  has a cup of tea sitting on the table waiting for me. I arrive at the showroom between 8:30 and 9 am, first tackling my emails before my seamstress arrives.

Once 10 am rolls around, I’m doing just about every task you can think of. Patterns, sewing, cutting out and, of course, designing. I often have appointments with brides through till 9 pm at night. My days at GretaKate vary a lot, which is one of the many reasons why I love what I do.

How did you get into fashion design?

I’ve always had a love for anything creative. My grandmother taught me to sew and it was a love that grew over time. I feel extremely lucky to be doing something that I truly enjoy for a living.

What’s your favourite part of your job?

It’s definitely meeting the loved-up brides and making them feel incredibly beautiful on their wedding day. There’s nothing more satisfying than making someone feel a million dollars on the day they’ve (most likely) dreamed about for years. For my local, Adelaide brides, when they come and try on a wedding dress in the showroom I want it to be like a fairytale.

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What aspect of your job would surprise people the most?

We’re a very small team. It’s just me and my incredible seamstress creating all the gowns here in our Norwood showroom. We do the designing, pattern making, production, hand sewing, and fittings… without outsourcing a thing. We wouldn’t have it any other way.

What do you think is the biggest misconception about being a bridal designer?

That it’s always glamorous. Let me tell you, I’m rocking ugg boots and trackies when I don’t have any clients coming into the showroom.

What was your biggest challenge when starting your business? 

Oh, easy! I was juggling a casual job and my actual business at the same time. Like many of us know, the money doesn’t come in straight away when you go out on your own. I was pulling seven-day weeks, just trying to keep my head above water. Luckily, I was quite young, so I didn’t have a mortgage or any other major financial commitments (or kids) at the time.

Do you have any advice for a budding Adelaide fashion designer?

Don’t give up! As cheesy as it sounds, it’s true. You will get knock backs and it can be a hard road at the beginning. But if you know deep down it’s what you want to do, just push on.

What have you achieved that you’re most proud of? 

Seeing the bride’s face glow when they emerge with their dress on. There’s nothing quite like watching their entire energy shift into a blissful, “I’ve found it” state. Oh, and when one of our gowns was worn at The Logies by Michala Banas.

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How do you wind down?

I have yoga on Wednesday night and I fit in pilates classes at any opportunity I can, as a way to unwind. Baking is also therapeutic for me, as is curling up on the couch watching ‘Love It or List It’. We’ve moved closer to the beach, so long walks watching the waves roll in is a walking meditation for me.

Do you work when you’re at home?

Nope! I keep work very separate from home. I don’t even have a needle or thread at home.

How do you achieve work-life balance?

I think one of the best things I ever did was stop working from home. The boundary between work and home is much more defined now, so it’s easier to turn off. Also, my emails recently stopped working on my phone, which was a sign from the universe to become conscious of how I’m spending my time. The tech-glitch became a tool.

wedding dress adelaideWhat’s the best piece of advice you’ve ever been given?

Run your own race. Don’t be distracted or compare yourself to others. Drop the comparison game. Be true to yourself, stand by your truth, and always be genuine.

How do you define success?

For me, it’s simple. It’s being happy… whether that’s enjoying the exciting times at work or kicking back into relaxation mode. Taylor, my colleague, is fun and fabulous. Together, we’re productive, energetic, and never too busy to have a laugh.

So, what’s next for GretaKate?

We’re creating a new, ready-to-wear range which will be launched in September. I adore this time of year when I can experiment and give myself a creative license. We’re exploring exclusive laces right now to offer our brides something even more unique.

If you have a girlfriend who’s getting married and searching for their wedding dress, play matchmaker with Adelaide designer GretaKate. She’s going to look and feel beautiful.


Inspired? We thought so. Stay tuned as we catch up, each month, with another successful businesswoman kicking goals in South Australia.

Do you know an amazing SA woman we should feature? Let us know in the comments below or share with The Jane Community on our Facebook Group Ask My Friend Jane.

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